Email Marketing Specialist
Paper Street Media
Buenos Aires, AR
hace 6 días

Paper Street Media, LLC is a successful, web-based adult entertainment video on demand network. We are an award-winning company producing the highest quality content, based out of Downtown Miami. Our content and websites are created exclusively by us and directly for the use of millions of users worldwide.

We are seeking an Email Marketing Specialist who specializes in “ALL THINGS” email. This candidate will help strategize, implement, create, deploy, report, and manage various email marketing functions with our customers i.e. welcome emails, winbacks, discount offers, customer and affiliate newsletters, product introductions, flash sales, funnels, automation, single sends, and more. The Email Marketing Manager will report directly to the executive team of the company.

The day to day responsibilities:

  • Own, plan, and execute all transactional, external automation, single send, and lifecycle emails
  • Collaborate with leadership to develop various email strategies 
  • Manage and maintain subscribe and unsubscribe lists
  • Work with list segmentation
  • Monitor and report various aspects of email performance and conversions 
  • Optimize strategy, processes, and conversions

Seeking someone with an entrepreneurial and analytical mind combined with the ability to speak up and make suggestions - PRO-ACTIVE with a GREAT attitude to get things done.

Desired Candidate Qualities:

  • 3+ years of email and/or direct marketing experience; eCommerce preferred 
  • Bachelor's Degree preferred 
  • Experience with email optimization and personalization platforms, as well as project management tools required 
  • Organized with attention to detail and the ability to follow instructions
  • Creative enough to make recommendations to improve performance
  • Take initiative and have the ability to learn brand messaging, as well as technical information, on the job
  • Must take pride in creating grammar and spelling error free messaging
  • Must be willing to work with other teams (creative, tech, BI, leadership) to reach goals
  • Must be able to stick to email marketing principles and apply them daily
  • Strong communication skills and available for weekly check-ins: we work as a team
  • English communication verbal and written are required 
  • Be a great team player and communicator
  • Be a problem solver
  • Strong work ethic

Other Competencies:

  • Responsible, responsive, and reliable
  • Can take constructive criticism and suggestions from leadership and other team members
  • Can take initiative and solve problems proactively
  • Comfortable working independently while ensuring alignment with other team members
  • Looking for a long-term opportunity with a company that’s been in business for 15+ years 

Required Skills:

  • Strong understanding of HTML
  • Solid Experience with SendGrid (or similar platforms)
  • Experience with creating, scheduling, and managing email campaigns

Add-on Experiences:

  • Experience using various troubleshooting tools e.g. Litmus, Postmaster Tools, etc
  • Understanding of PHP is not required, but a plus
  • Experience with email marketing for subscriptions is a plus, but not required
  • NATS experience is also a plus but, not required
  • IP warmup experience is a plus
  • Experience with Sendgrid, Maropost, SalesForce, Campaigner, and any other email service provider is a plus
  • Setting up domain authentication
  • Experience working within the adult industry is a plus, but not a requirement

We are looking for individual hires, no large agencies please. The job will expose you to the content of adult nature. If this is something you are not comfortable with please do not apply.

Learn more about us here (link to http://paperstreetmedia.com/)

 

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