Lead Research Analyst
Digitas
Buenos Aires, AR
hace 3 días

Job Description

  • Develop target audience profiles using mix of syndicated and client data and build alignment of target audiences between client segmentation work, strategic media targets and addressable targeting
  • Assist in providing always-on competitive analysis including recurring reports as well as ad hoc analyses using a range of competitive monitoring approaches covering media spending, creative launches, social activities, industry, business and product news
  • Support client measurement and analytics work including coordinating data collection and supporting interpretation & application of the results
  • Leverage agency and third-party tools to define category, consumer, brand and competitive landscapes
  • Contribute to day-to-day research efforts while contributing to larger cross-brand learning roadmaps
  • Support measurement execution focused on ad / media effectiveness and brand health
  • Constantly stay informed on evolving media landscape, including research and emerging trends to provide insight to both media planning team and client
  • Build knowledge of the agency’s systems and data providers and learn how to use data and analytic techniques to help answer client questions
  • Manage research vendor exploration in efforts of expanding current data provider set by setting up meetings and vetting capabilities
  • Qualifications

  • Bachelor’s degree in advertising, business, engineering, statistics, marketing, or similar discipline or 2+ year working in an agency environment
  • Excellent English, written and spoken (non-negotiable)
  • Requires excellent organization and communication skills, both written and verbal
  • Ability to work both independently and collaboratively
  • Familiarity with syndicated and customer data sources
  • Demonstrate critical thinking and problem solving abilities
  • Self-motivated, willing and able to learn in a fast-paced environment
  • Additional Information

  • Access to Prepaid Medical Plan
  • Flexible schedules
  • Flexible WFH Policy
  • 14 business days of vacation
  • Free week at the end of the year
  • English lessons
  • Discounts on courses, trainings and universities
  • Access E-Learning platforms
  • Certification programs
  • Level up program
  • Digitas is an equal opportunity employer

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