Associate Product Marketing Manager, Research and Insights
Google
Buenos Aires, Argentina
hace 2 días

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey.

From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base.

This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more.

In this role, you'll be involved with product marketing strategy from beginning to end.

As a Research and Insights Associate Product Marketing Manager (APMM), you’ll develop and implement marketing research vision.

Your job is to know consumers' needs, use your ability to analyze data, and business judgment to define and prioritize research projects.

You will be a partner to product teams in developing creative strategy, feeding creative briefs to agency partners, and designing inspiring studies to encourage our creative work to be engaging and effective with our audiences.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways.

Our job is to demonstrate how Google's products solve the world's problems from the everyday to the epic, from the mundane to the monumental.

And we approach marketing in a way that only Google can changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Draft surveys, construct marketing tests, and / or utilize third-party research services to provide marketers with valuable insights for their marketing plans.
  • Support the design and implementation of quantitative and qualitative studies to address business issues across other divisions (e.
  • g. marketing / product).

  • Develop business-relevant conclusions from studies and effectively communicate them to board level audiences.
  • Manage partners across numerous agencies in operations, analysis, and reporting.
  • Manage Consumer Marketing Research Budgets.
  • Minimum qualifications :

  • Bachelor's degree or equivalent practical experience.
  • 3 years of experience in market research with focus on either clients or agencies.
  • Experience in consumer insights, designing advertising effectiveness research (e.g. online, brand, sales lift, creative pre / post testing), and research methodologies (surveys, panels).
  • Ability to speak and write in English and Spanish fluently.
  • Preferred qualifications :

  • Media and advertising measurement experience (both media planning and advertising campaign reporting), specifically for Television, Digital, Mobile and Print.
  • Deep understanding of online advertising, digital media consumption patterns, and branding measurement.
  • Strong stakeholder and project management skills.
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